1. “How much is my business worth?”
Valuation is the starting point for every exit conversation. Owners want clarity, but business value depends on EBITDA, industry multiples, assets, customer concentration, and market conditions. It’s rarely as simple as plugging numbers into a calculator.
2. “How do I sell my business?”
Selling a business is a process — not an event. Owners search for a roadmap because they’re unsure how to prepare financials, find buyers, negotiate terms, or survive due diligence.
3. “How can I increase my business value before selling?”
Owners want to know what they can fix quickly: cleaning up financials, reducing owner dependency, improving margins, and documenting processes.
4. “Should I sell my business or just close it?”
Some owners aren’t sure whether their business is actually sellable. They search for signs of value: recurring revenue, transferable processes, strong customer relationships, or valuable assets.
5. “What taxes will I pay when I sell my business?”
Tax consequences are confusing and vary dramatically depending on deal structure, entity type, and purchase price allocation. This is one of the biggest areas of fear and misinformation.
6. “How long does it take to sell a business?”
Owners want to know whether they’re looking at 3 months, 12 months, or longer — especially when planning retirement or relocation.
7. “Should I use a business broker or sell it myself?”
Owners search for broker fees, what brokers actually do, and whether professional help increases the sale price.
8. “What documents do I need to sell my business?”
This search spikes when owners realize buyers will want years of financials, tax returns, contracts, leases, SOPs, and corporate records.
9. “What happens to my employees when I sell?”
Owners care deeply about their teams. They want to know whether employees will be retained, how to communicate the sale, and whether they can offer bonuses or incentives.
10. “Should I sell the real estate with the business?”
This question ties directly into retirement income planning. Owners want to know whether they should sell the property, lease it back, or separate it entirely.
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